Today is a momentous occasion.  I have purchased the domain name of:-

 www.martincruzecreative.com  

I want you to stare at it. Take a screenshot of it. Copy and paste it, and remember it for ever more. 

That includes Goldfish too. 

I created some slides for a powerpoint presentation for flight training purposes.  They are now on the club site too.

I spent last night trying to get my site working in dreamweaver.  It seems to flow ok and I now need to add the actual portfolio image to the thumbnails that I created.  I think I went to bed at some point last night!  I guess I could actually be dreaming that I am sat her writing this!

Myself and Anna spent yesterday sorting out the keys for the Crisis concept that we have arrived at.  The workshops here at the Uni have a laser cutter that will cut out plastic in a precise manner.  We created the key image in Adobe Illustrator and this will be used to allow the cutter to follow the 'stroke' lines to cut out the plastic.  We are quite excited about the concept but still need to come up with a strap line to support the key.  The key will have a tag attached with text relating to Crisis.  The idea of the key is that it is a new un-cut clean key that you wouldn't be able to use to open any door at all.  Imagine if you only had this key, how vulnerable would you feel!

An up-dated ad for the magazine 'Todays Pilot'.  I placed in a pound sign lower down instead of the 'e' in the word lower.  Client loves it.

The D&AD brief.

Well, this is my first blog with regards to the D&AD brief.  I am working with Anna and we decided to do the 'Crisis' charity one.

The past few weeks have been spent researching 'Crisis' and also the homeless situation in the locality.  Its was surprising (or was it?) that Bournemouth Council has accounted for 5 people sleeping on the street as opposed to the figure of 22 known by the 'Big Issue' magazine office.  There will be more than that too!  

Following the initial research, we sat down and exchanged ideas.  The initial concept was to have a mobile phone sized box that would have a picture on the front that would change when a pound coin was pushed into the side of it.  The other idea was to play on advertising for furniture stores.  We looked at the way adverts were constructed and concidered the idea of a sofa ad with one of the images being a park bench.  The idea was to make the viewer aware of the homeless situation and what it would be like to be there.  In the current recession, for many people, this would not be too far away.

Our 'hot' idea at present is to use the idea of a door key.  A blank un-cut door key would be no good to anybody as you would not be able to get into any house at all.  This would certainly make you feel vulnerable of this was the only key that you had.  For the purposes of the mail shot, the key could be simply dropped through the letterbox.  Anyone finding a key on the floor would instantly pick it up wondering where it was from!  On the key there would be the crisis logo, perhaps as the profile of the teeth of a cut key.  There could also be a keyfob with the wording "this isn't your key, but it could be."

Today I will talk further with Anna.

Another ad that I created for 'Todays Pilot' magazine to draw attention and promote the 'hire' side of my employers business.  I wanted the ad to stand out from all the other 'run of the mill' ads that feature pictures of aeroplanes!