Thursday 6 November 2008


The animal in u.

I created this poster to reveal the 'inner animal' of someone going about their daily routine in universal business dress.  The watch on the wrist is a subtle hint that this possibly very serious business man has another side to him that may involve surfing, base jumping or extreme ironing!!  The same concept can be applied to a business woman, maybe with her slightly showing the legs of a Gazelle at the bottom of her business suit.  It could also be applied to a child displaying a monkey tail! I want to appeal to a wide age group, but especially the older 35-50 age group who may still have a wild streak.

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