Wednesday 28 January 2009

Crisis project so far....

Myself and Anna have been working on this project for several weeks now.
Our initial ideas started with a moving image box that would have a money slot.  When a pound (or two) were placed into a bubble gum type slot, the image would change on the top of the box.  It could have been a sad face of a homeless person changing to a happy one.  The self addressed box could then be posted back to crisis with the donation inside.  Our second idea was to use furniture advertising as a way of drawing the viewer and having images of several sofas and an image of a park bench.  Still not excited by our initial ideas, we researched further into homelessness and the target audience.  We looked at the idea of making the viewer think about what it would be like to actually not have a home to go to.  I looked at the idea of having a key that wouldn't fit a lock.  Imagine if you had a key that was totally useless-How vulnerable would you feel?  We  decided to have an uncut key that would be totally useless and to put the crisis logo on the round top area.  We discussed the possibility of having a key fob with the Crisis web address and some relevant words that related to homelessness.  We have so far decided  that we will use a paper tag attached to the key with the text on it.  We may write the text on the tag by hand.  We feel that the key will be a magnet to the viewer as it would be laying on the door mat with the daily post.  This we feel will inspire curiosity and further investigation!

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