Well, this is my first blog with regards to the D&AD brief. I am working with Anna and we decided to do the 'Crisis' charity one.
The past few weeks have been spent researching 'Crisis' and also the homeless situation in the locality. Its was surprising (or was it?) that Bournemouth Council has accounted for 5 people sleeping on the street as opposed to the figure of 22 known by the 'Big Issue' magazine office. There will be more than that too!
Following the initial research, we sat down and exchanged ideas. The initial concept was to have a mobile phone sized box that would have a picture on the front that would change when a pound coin was pushed into the side of it. The other idea was to play on advertising for furniture stores. We looked at the way adverts were constructed and concidered the idea of a sofa ad with one of the images being a park bench. The idea was to make the viewer aware of the homeless situation and what it would be like to be there. In the current recession, for many people, this would not be too far away.
Our 'hot' idea at present is to use the idea of a door key. A blank un-cut door key would be no good to anybody as you would not be able to get into any house at all. This would certainly make you feel vulnerable of this was the only key that you had. For the purposes of the mail shot, the key could be simply dropped through the letterbox. Anyone finding a key on the floor would instantly pick it up wondering where it was from! On the key there would be the crisis logo, perhaps as the profile of the teeth of a cut key. There could also be a keyfob with the wording "this isn't your key, but it could be."
Today I will talk further with Anna.
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